When the Herald last spoke to Huckleberry in 2018 - under its previous ownership, the business has 11 stores located nationwide and had lofty ambitions to grow its market share. 'We're currently in the process of planning out what that looks like and how we can integrate some of those traditional grocery shopping concepts to make them really fun.'

He was not able to share any specifics of this as it was still in the planning stage, he said. Huckleberry will also soon begin upgrading the interior of its stores as Guo said they were 'a little bit vanilla right now'. Organic grocer Huckleberry will soon begin revamping the interior of its stores. To do this, Guo said, Huckleberry would first expand its product range to offer a bigger variety of high quality and locally sourced produce. He said his vision for Huckleberry was to 'create the most memorable and enjoyable grocery shopping experience for New Zealand families'. Millennial Guo is inspired by Whole Foods gains in the grocery space in America, and he said he would look to do similar on a smaller scale in New Zealand. Guo said he did not know why the business was put up for sale, but he was approached to take it over and thought it was a great opportunity. New chief executive and co-owner Darren Guo told the Herald the deal included the Huckleberry brand, four stores, the online shopping platform and cafe. The new owner, investment company 2121 Group, purchased the business for an undisclosed sum and the transaction was settled four weeks ago. In other grocery retailing news, organic supermarket Huckleberry has changed hands. His business partner Chris Fisher has previously led the buying teams at Countdown and Mitre 10. Snowden has worked in management roles at Walmart, the UK's biggest food manufacturer Northern Foods and British supermarket chains Asda and Iceland. The self-funded Constellation store was being used as an experimental location to find what worked best, and it planned to expand 'rapidly' over the next five years. Snowden said Four Candles would open two more sites in the 'short term future'. A lot seems to depend on the delay case numbers, which have a big effect on sentiment.' 'There are days that are particularly quiet followed by days which are well above average. He described trading over the past five months as 'like a rollercoaster on top of a jumping jack' as unpredictability remained the biggest challenge to forecasts and planning.

It had faced multiple setbacks to opening sooner, largely due to New Zealand's archaic laws, he said. Snowden was tight-lipped on just how many millions he had invested to start up the business, but the former ASDA executive told the Herald the idea for the store had been in his mind for a couple of years. He has big plans to expand Four Candles outside of one Auckland store. Managing director Snowden said the business strived to offer quality food that operated on 'a more ethically focused business model'. It is said to sell brands that are not found in the major supermarkets. Four Candles is targeting the premium end of the market, similarly to Farro, but supposedly with cheaper prices. It also imports products, such as French cheeses, Italian pasta and wines from South America. The currently Auckland-only business is focused on working with local artisan suppliers that are too small to have their products stocked in the major supermarkets. It was due to open in August last year but this was delayed due to Auckland's lockdown. The 700sqm supermarket - named after an old BBC comedy sketch - opened in October. One of the newest supermarkets to open its doors in New Zealand, Four Candles, located on Constellation Drive on Auckland's North Shore, was started by two Englishmen, Murray Snowden and Chris Fisher. A nationwide supermarket chain has changed hands while another new player has opened up a glitzy shop in the middle of the coronavirus pandemic.Дespite enormous disruption, operating a grocery business amidst a global pandemic has proven lucrative for most so it comes as no surprise there is a hum of activity in the sector with new businesses setting up shop - and others closing down.

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